Privacy Policy

Last updated: March 2026

Paws & Reflect is committed to protecting your privacy and handling personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 

This policy explains how we collect, use and protect your information when you visit pawsreflect.uk or contact us regarding our dog boarding, daycare or grooming services. 

1.  Data Controller 
Paws & Reflect is the data controller responsible for your personal data. 
Email: info@pawsreflect.uk
Website: pawsreflect.uk 
For any queries about this policy or how your information is handled, please contact us by email. 

2.  The Information We Collect 
We may collect the following personal data: 
Information you provide directly:
- Name
- Email address
-Telephone number
- Home address (for bookings where required)
- Emergency contact details
- Dog information, including medical, behavioural and dietaryinformation
- Booking and service history
- Messages sent via website forms, email, social media or messaging platforms 

Information collected automatically:
- IP address
- Device and browser type
- Website usage data
- Cookies (where applicable) 

We only collect information necessary to provide safe, professional dogcare services and to meet licensing requirements. 

3.  How We Use Your Information 
We use your personal data to:
- Respond to enquiries and arrange meet and greets
- Assess suitability for boarding or day care
- Provide booked services
- Maintain welfare and care records
- Contact you about bookings or service updates
- Comply with legal and licensing obligations
- Improve our website and services 

We do not sell or trade personal data. 

4.  Lawful Bases for Processing 
We process personal data under the following lawful bases:
- Contract – to provide services you request
- Legal obligation – to maintain records required under animal welfare licensing regulations
- Legitimate interests – to manage enquiries and operate our business effectively
- Consent – where required for marketing communications or non-essential cookies 

5.  Data Retention 
We retain personal data only for as long as necessary to:
- Provide our services
- Meet local authority licensing requirements
-Satisfy legal, insurance or accounting obligations 

When data is no longer required, it is securely deleted. 

6.  Data Sharing 
We may share information with:
- Technology providers supporting our website, email or secure record keeping
- Professional advisers (such as accountants or insurers) where necessary
- Local authorities or regulators where legally required 

We ensure appropriate safeguards are in place when third parties process data on our behalf. 

7.  Cookies and Website Analytics 
Our website may use essential cookies required for site functionality. If analytics or non essential cookies are used, these will only be activated where appropriate consent has been given. You can control cookies through your browser settings. 

8.  Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request erasure where appropriate
- Restrictor object to certain processing
- Withdraw consent at any time 

Requests should be made via email to info@pawsreflect.uk. 

You also have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk. 

9.  Third Party Platforms 
If you contact us through social media platforms such as Instagram, your data will also be subject to the privacy policies of those platforms. 

10. Updates to This Policy 
We may update this policy from time to time. The most recent version will always be published on pawsreflect.uk.